Heritage and Culture Sector Club: VisitBritain

Mr. Ellwood
To ask the Secretary of State for Culture, Media and Sport what functions the Heritage and Culture Sector Club has in relation to VisitBritain.

Barbara Follett
The Heritage and Culture Sector Club provides VisitBritain with a forum to disseminate important consumer and market intelligence in order to encourage appropriate product development in heritage and culture specific areas.

This work informs VisitBritain’s marketing campaigns and encourages the spread of best practice within the tourism industry.