Departmental Marketing

Mr. Philip Hammond
To ask the Minister of State, Department for Business, Innovation and Skills with reference to the answer of 26 November 2008, Official Report, column 1935W, on departmental marketing, how many staff in his Department have responsibility for branding activity; and what the cost of employing such staff was in 2008-09.

Mr. McFadden
The Department for Business, Enterprise and Regulatory Reform (BERR) had one member of staff responsible for managing the Department’s brand. This included the publication and dissemination of the brand guidelines and advising on their application. It is estimated that 25 per cent. of this person’s time was spent on branding-related activities. Based on the average pay costs for a member of staff at this grade, this represents a staff cost of approximately £11,653 in 2008/09.

The Department for Innovation, Universities and Skills (DIUS) had one member of staff responsible for managing the Department’s brand. It is estimated that 25 per cent. of this person’s time was spent on branding-related activities. The total staff cost on branding was approximately £6,300 in 2008/09.