Unemployment: Young People Tim Loughton To ask the Secretary of State for Work and Pensions what expenditure her Department has incurred on advertising the Backing Young Britain campaign in the last 12 months. Jonathan Shaw Backing Young Britain is a cross-Government campaign targeted at business, public sector organisations and the voluntary sector. It aims to encourage organisations of all sizes to provide more opportunities for young people aged 16-24. The advertising costs incurred to date in the last 12 months on Backing Young Britain are £98,000.