Advertising Expenditure Mr. Higgins asked the Minister for the Civil Service if he will give figures for Government expenditure on advertising in each of the last five years and his estimate for 1980–81. Mr. Channon The figures for Government expenditure on advertising in the last five financial years and the current year are as follows: --------- | | --------- |1974–75| --------- |1975–76| --------- |1976–77| --------- |1977–78| --------- |1978–79| --------- |1979–80| --------- The estimates for 1980–81 are still under consideration, and it is too early to give any firm forecast of the sum likely to be spent on advertising. Mr. Higgins asked the Minister for the Civil Service how much was spent by central Government on newspaper advertising in the last year for which figures are readily available; and how much was paid for advertising in each major national newspaper in the same year. Mr. Channon In 1978–79, the sum spent by central Government on press advertising placed by the Central Office of Information was £12,260,000. The amount paid for advertising in the major national newspapers was as follows: --------------------------- | | --------------------------- |Daily Mirror | --------------------------- |Sunday Mirror | --------------------------- |Sunday People | --------------------------- |Glasgow Daily Record | --------------------------- |Glasgow Sunday Mail | --------------------------- |Daily Express | --------------------------- |Daily Mail | --------------------------- |Daily Telegraph | --------------------------- |Financial Times | --------------------------- |The Guardian | --------------------------- |News of the World | --------------------------- |The Observer | --------------------------- |Observer Magazine | --------------------------- |Sun | --------------------------- |Sunday Express | --------------------------- |Sunday Telegraph | --------------------------- |Telegraph Sunday Magazine| --------------------------- |The Sunday Times | --------------------------- |The Sunday Times Magazine| --------------------------- |The Tones | ---------------------------