Advertising Mr. Simpson To ask the Secretary of State for the Home Department how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32482] Mr. Howard Expenditure on advertising by my Department for each year since 1979 is as follows: 1979–80: £2,904,6711980–81: £1,649,6051981–82: £1,834,4761982–83: £1,957,3041983–84: £2,760,6811984–85: £3,262,7001985–86: £3,306,3911986–87: £5,000,0001987–88: £4,700,0001988–89: £5,400,0001989–90: £5,500,0001990–91: £5,728,0001991–92: £7,275,9401992–93: £7,344,6351993–94: £9,090,2221994–95: £10,912,000These figures include the 1.75 per cent. commission charged by the Central Office of Information for services associated with centralised purchasing. The specific campaigns undertaken between 1990–91 and 1994–95 were as follows: ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To encourage more widespread crime prevention. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To encourage un-registered but otherwise eligible citizens to register to vote. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To recruit retained fire fighters. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To stimulate increased applications to join the Special Constabulary. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To encourage wider ownership, installation and maintenance of smoke alarms in domestic premises. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |A range of small campaigns such as Police Graduate Recruitment and advice about Magistrates' Courts. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Crime Prevention | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To inform owners of dogs included in legislation of action they must take to comply with that legislation. | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Electoral Registration | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To advise eligible voters of absent voting rights | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Service Recruitment | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Special Constabulary | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Safety | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Miscellaneous Campaigns | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Crime Prevention | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Electoral Registration | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Special Constabulary | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Safety | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Miscellaneous Campaigns | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Crime Prevention | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Elections | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Special Constabulary | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Prevention | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Miscellaneous Campaigns | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |To encourage crime prevention and greater public co-operation with the police through Neighbourhood Watch, Street Watch and Neighbourhood Special Constables schemes.| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Electoral Registration | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Safety recruitment | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Safety | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Special Constabulary | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Compaigns planned for 1995–96 are as follows: || ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Partners Against Crime || ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Electoral Registration || ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Fire Safety || ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |Special Constabulary || ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- This work is still being developed and it is not yet possible to give a precise budget for each campaign. The forest total spend for advertising in the current financial year is £7,300,000. A breakdown by campaign subjects in the years before 1990–91 could be provided only at disproportionate cost to public funds. However, the subjects listed for the past five years are broadly the same as those covered in previous years.