Action to promote more sustainable consumption by citizens is being taken forward under a range of policies, including the recent Energy White Paper and the Waste Strategy.
In addition, to help develop policies further in future, DEFRA has been working on an environmental behaviour change framework, applying a social marketing approach to major areas of consumption. This work has included workshops organised by Green Alliance and a Stakeholder Forum covering 100 stakeholders from the public sector, business, NGOs, academia and marketing. The outputs from these discussions and further consumer research will help us to further develop this work later this year.
DEFRA has launched an online calculator that enables people to work out their carbon footprint. The calculator is part of DEFRA's Act on CO2 campaign which aims to make people aware of the link between their own everyday behaviour—including the consumption and use of products—and climate change.