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Targeted Advertising Technology

Volume 474: debated on Tuesday 22 April 2008

To ask the Secretary of State for Business, Enterprise and Regulatory Reform (1) what assessment he has made of the implications for personal privacy of the use of targeted advertising technology by companies; (198365)

(2) whether he has had discussions with BT on its use of targeted advertising technology.

The Office of the Information Commissioner made a statement on 3 March 2008 that it was in discussion with one company about the nature of its service and the way it uses information about ISP customers. My Department will consider the continued relevance of the current safeguards and legislation in the light of the outcome of those discussions. I have had no discussions with BT on this matter.